Business Coach Favours Personality Typing For an Effective Workforce

Hugo Berger

May 26, 2012: The National (UAE)

Wendy Appel, author of InsideOut Enneagram, says there are nine precise personality types in the workplace. Christopher Pike / The National

Throughout history, many thinkers have devoted themselves to the task of classifying mankind’s vast array of personality attributes into distinctive types. The use of the enneagram is one such theory that has gained credence in recent years. It is a system that identifies nine precise personality categories. These range from Type One (the perfectionist), to Type Five (the detached observer) through to Type Eight (the boss) or Type Nine (the peacemaker). For the record, this writer has been designated a Type Six (the loyal sceptic).

Wendy Appel, an American former product development manager who now makes her living as a business coach, is a firm adherent of the power of the

enneagram. She believes that if her students fully grasp the type of personality they are, it will help unleash their true leadership potential.

Recently, she condensed her teachings into a book, InsideOut Enneagram: The Game Changing Guide for Leaders. After self-publishing her work earlier this year, she embarked on a tour of the Emirates to promote her writings.

Read the entire article here  




This is an excerpt from an Article in the July 2012 issue of Finance ME, the finance magazine for SMEs in the GCC.

To read the article in its entirety, download the PDF here.


It has been widely promoted as a tool for business management and is generally used as a typology to gain insights into workplace dynamics…

Inside The Enneagram

So which one are you: (the following Type names and descriptions were derived from unknown sources by the journalist)

Type 1: The Reformer. The rational, idealistic type.

Type 2: The Helper. The caring, nurturing type.

Type 3: The Motivator. The adaptable, success-oriented type.

Type 4: The Artist. The intuitive, reserved type.

Type 5: The Thinker. The perceptive, cerebral type.

Type 6: The Skeptic. The committed, security-oriented type.

Type 7: The Generalist. The enthusiastic, productive type.

Type 8: The Leader. The powerful,aggressive type.

Type 9: The Peacemaker. The easygoing, accommodating type.

I couldn’t work it out either so I spoke to the author of Insideout Enneagram to get a better fix on the philosophy…

So Wendy, is the Enneagram a new age concept or an ancient philosophy commandeered by modernism?

The Enneagram is an ancient symbol relevant for modern times. It can be traced back to Plato, Pythagoras and Evagirus. Over the centuries, it became a synthesis of a number of wisdom traditions.

The Enneagram seems to have its feet in spiritualism, how does that marry with business?

Having worked as a business leader and with numerous businesses as a consultant, I have consistently found that what gets in the way of good business decisions, healthy work environments, productivity, motivation, innovation and excellent business results is a lack of self-awareness and self-leadership. Our ego needs can trump our ethics or cause us to discard considerations about how what we say and do will impact others.

Whether you are an entrepreneur who started a business or someone who has been promoted into a leadership position, you probably have a success formula. However, the success formula that got you hard-won gains may very well be what derails you later on. Overused strengths often become challenges and the skills and abilities you need to effectively lead people are unlikely the same ones that helped you advance to a leadership position.

The Enneagram sheds light on blind spots and helps bring things we have not understood or known about ourselves into conscious awareness. When leaders work with the Enneagram, they can see how these, sometimes unconscious behaviours prevent them from achieving business results, and can derail careers. When your blind spots become visible, you then have the opportunity to modify your behaviour and take more control of your interactions.

To read the entire article, download the PDF.


Tuesday, June 12, 2012Leadership comes from within says expert
Dubai: Thu, 29 Mar 2012

 Leaders don’t have to look too far for the right answers as they change the game from inside out, according to a new book that is ready to go on sale online starting this week.Hot off the press Wendy Appel’s InsideOut Enneagram is a fresh look at what it takes to be an effective leader. Appel stresses that the shift to more effective and authentic leadership in the new world of work comes from within.

Appel, considered an Enneagram expert, encourages would-be game-changers to embrace this ancient system and look inside before talking out.

“We are each wired in an individual way that effects how we show up as the leader we are today and the leader we can be – in business, in community, and in life,” she said.

Pitched as a leadership guidebook, it is also a good read as Appel bravely shares how her 20-year relationship with the Enneagram is transformational. She uses numerous ‘real life’ stories and examples to make her case.

UK-based Eric Nicoli, CBE, chairman R&R Music and former chairman, EMI Group, described InsideOut Enneagram is a “compelling read that is fresh, inviting and real.”

“I will use it to unleash previously un-tapped inner resources in my on-going personal quest to improve my management approach,” he said.  – TradeArabia News Service

Read the entire article here.



 Download  the New You  article here.

Copyright © Dandelion by Pexeto